Meet the Founders
A daughter with a vision. A mother with quiet strength. Abrand shaped by instinct.
The Beginning
Soul & Scents began, not with a business plan, but with a pause. During the stillness of the COVID years, when the world slowed down, Nidhi found herself turning inward — toward scent, space, and the small rituals that made home feel grounding.
She had always been drawn to fragrance — to how a single note could shift a mood, or how a scent could make a room feel lived in, cared for. But it wasn’t just about fragrance. It was about creating objects that carried meaning. That felt calm, clean, and considered.
So she named the idea before it even became a product.
Soul & Scents.
And that felt right.
THE DUO
“While Nidhi brought design, scent, and vision, Chetna brought patience, intuition, and the kind of steady presence that holds everything together.”
Blending oils at the kitchen table. Testing in realrooms.Arguing over labels. Laughing over packaging. Learning by doing.
Roles Today
Nidhi – Co-Founder
- Co-founder, Perfumer & Product Designer
- Shapes every fragrance blend, collection, and brand detail
- Works at the intersection of scent, story, and form
- Believes in building slow and with intention
Chetna Gherwada – Founder
- Co-founder, Fulfillment & Operations
- Oversees every shipment and product dispatch
- Brings the same care she gave to her home into the business
- Believes consistency is the real luxury
Vision & Future
From a quiet start to a growing vision
What started at a kitchen table has grown into a brand that now lives in thousands of homes across India. But we’re only just beginning.
Soul & Scents is being built as the go-to home fragrance brand — where everything lives under one roof. From reed diffusers and incense to oils and humidifiers, every piece is made to blend into your life with quiet elegance.
Our roots are proudly Indian — inspired by timeless florals, woods, and rituals — but our vision is global. We’re reimagining Indian fragrance traditions for modern spaces across the world.
No shortcuts. No noise. Just scent, made well.